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Brand Design

Over the last six months, I have worked alongside NFL Defensive End Morgan Fox of the Los Angeles Rams in developing a personal brand he can work under. During the offseason Fox runs his own free football camp in his hometown as well as being involved in several charities that he cares for. 

The Fox Brand

What Morgan ultimately decided he wanted was something simple, but something fierce. After all, defensive lineman are some of the meanest guys on the field. The challenge was how to play off of his clearly marketable name without having a cliche logo. The "circle fox" allowed us to have a flexible logo that is easily recognized and SCALEABLE. Preliminary marketing has begun but brand merchandising will officially launch September 6th, 2020.